Wednesday, May 29, 2024

Strongly Innovative Designs Short-listed for WB Annual Award

 Weston Beamor has announced the names of the three students from Birmingham City University who have been short-listed in its prestigious, annual Live Project design competition.

Entries to the competition, which is open to all BCU students in their second year of a Higher National Diploma in Jewellery Manufacturing, were of an exceptionally high standard this year and the judging panel found it a difficult task to select just three students.

The brief was to design a wedding and engagement ring set in Fairtrade Gold for the commercial market. The students were required to use only commercially available stone sizes/shapes, and submissions had to include an advert ensuring the branding complemented the design concept.

Those shortlisted are: Hayley Jones, Lorna McNaught and Kai-Blu Triass.

The judges felt that Kai-Blu Triass’s geometric ‘Dyad’ wedding and engagement ring set, which combines white and rose gold, was a perfect fit. His striking and bold design was commercial whilst being unique and his CAD model showed understanding of thickness and tolerances.

Hayley Jones’s ‘Odyssey’ ring, with its unusual bubble-like textures, positively exudes luxury. The judges felt this design concept could be easily developed into a whole suite of distinctive bridal jewellery.

Lorna McNaught’s ‘Entwined’ design combines white and rose gold with a striking brilliant cut emerald. It was deemed to be very commercially aware, delicate and straightforward to manufacture. The judges were impressed with the cohesion between the design, brand name and advert and saw this set as a perfect symbol of love.

The winner of the competition will have been announced at 2.00pm on Tuesday 6th February 2018 on Weston Beamor’s stand (Hall 17 T30) at Jewellery & Watch Birmingham. The winning student received a cheque for £500, second place £250 and third £100. All three finalists will have the opportunity of work experience at Weston Beamor’s factory in Birmingham.

Speaking for Weston Beamor, Ed Hole commented: “We were particularly impressed by the very high standard of this year’s designs. The entries were not only fresh and innovative but were also technically accomplished. All three sets are going to look absolutely terrific once they are made and we hope that visitors to Jewellery & Watch will come to our stand to see what the next generation of designers, with a little help from our bespoke manufacturing team, can achieve.”

Katy Tromans, course tutor at BCU was also impressed: “This is a great exercise for our students. Having the chance to visit Weston Beamor, to see and understand their facilities and then to create a design to a live commercial brief is invaluable experience for them, as is the chance to win a week of work experience within the company. As a school, we are truly grateful for Weston Beamor giving up their time year after year and providing our students with such a valuable industry link” she said.

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