Club Domaine Group – Lakeview Country Club, Atlantic Reach and Honicombe Manor – has appointed Kinetic Communications who are based in The Jewellery Quarter to handle its UK consumer PR brief. Winning a competitive pitch, Kinetic’s strategic public relations plan will drive sales to the luxury holiday parks and resorts in Newquay, Bodmin and Callington, Cornwall.
Mike Vernon, owner of Club Domaine Group, said: “We’ve spent years taking a tactical approach to agents and ad-hoc advertising, but the landscape has changed. We’ve brought Kinetic on board to help us define a strategic, PR-driven approach. They’ve already cost-justified their first month’s fee in turnover terms.”
Angela Podmore, managing director of Kinetic Communications, said: “We’re developing a campaign that delivers turnover to the top and profit to the bottom line by increasing direct sales leads through PR. It’s great that we’ve already seen results for it.”
Mike Vernon said: “Kinetic’s challenging approach really made us think about what we should be doing.”
The contract was won through the PRCA’s national ‘Find a PR Agency service’(FAPRA), which is very active in the Midlands. David Ding at FAPRA said: “We pride ourselves on being able to match clients’ needs to great PR consultancies and are pleased that we’ve brought Club Domaine Group and Kinetic together. Sounds as though they’re already a formidable team.”
Club Domaine Group provides luxury self-catering holiday accommodation at Lakeview Country Club, Atlantic Reach and Honicombe Manor in Newquay, Bodmin and Callington, Cornwall.
Kinetic Communications offers a money-back guarantee on defined deliverables agreed at the start of the campaign.