Rosabella, Domino’s latest collection of stunning diamond neckwear, bracelets, and earrings was a runaway success for the company at this year’s International Jewellery London show, which closed on 2nd September.
The collection which is available in 18ct white, yellow, and rose gold is supported by an attractive brochure featuring a selection of stylish and eye-catching life-style images some of which were used to adorn the company’s newly created stand that had its first airing at the show.
Rose gold proved popular
“We had huge interest in the Rosabella collection in general but many retailers were especially attracted to the rose gold option, which is particularly on trend at the moment. We also had loads of enquiries from customers interested in using the images of models wearing the pieces that appear in the Rosabella catalogue. These have been created to work perfectly as in-store displays and for use by retailers in their advertising and we are happy to make them available to our regular customers for this purpose,” says the company’s marketing manager, Sally Warrillow.
Choice is the watchword of the Rosabella collection. Pieces can be supplied set or unset with a choice of either HSi or GVs diamonds in sizes ranging from 0.15ct to 8.2ct. A particular feature of many of the designs is their unusual and extremely creative setting styles. Whilst the diamonds come in a choice of brilliant or princess cuts, the Domino designers have used marquise or pear-shaped settings to house them giving the pieces a sharper and more contemporary feel.
Another hit for Domino at IJL was its capsule collection of ‘Scintillating Diamonds’ which was also launched at the show. The collection in 18ct gold with HSi diamonds comprises various suites of dainty, mix-and-match earring and pendant designs channel-set with accent diamonds. The unique selling point of the range is a central diamond suspended on an invisible wire which oscillates as the wearer moves to create additional interest and sparkle.
“We were very pleased with the new venue and with our new stand and were absolutely delighted with the response from visitors to our latest designs,” says Warrillow.